The Standard, Brussels
Bruxelles, Belgique
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The simple premise behind The Standard is that it is anything but. The most powerful and culturally engaged brand in the boutique hotel business. Hotels with real cultural life, an inclusive spirit and true creative attitude.
180
Rooms
20
Apartments
TBA
Meeting Rooms
Opening in early 2025, The Standard, Brussels marks the hotel brand’s third outpost in Europe. Set in the city’s Northern Quarter, The Standard, Brussels brings the brand’s design, culture, and activation-driven philosophy to Belgium.
With 180 guestrooms (plus 20 residences), the modern, new-build project features many stages for The Standard’s renowned day- and nightlife. A ground-floor greenhouse welcomes guests and locals into the lobby lounge, restaurant, and terrace. Upstairs, The Rooftop features its own restaurant, bar, and garden—set to become a neighbourhood destination. Throughout the building, additional public and private event spaces are platforms for happenings.
The Standard, Brussels will welcome a new set of creative, dynamic guests into the brand ethos. In Brussels, The Standard’s signature mix of playful, sophisticated, unexpected hospitality finds roots and resonances in local culture. The simple premise behind The Standard is that it is anything but. Founded in 1999, the goals of every Standard are to up the aesthetic stakes and defy convention while attending to every detail, embracing our local communities, providing a welcoming and inclusive environment for our teams and, of course, delivering a smashing good time for our guests.
At the cultural heart-beat of The Standard are our team who bring to life our spaces, engage with our guests and vibrate social energy, day and night across our numerous bars, restaurants, event and guest spaces. Here at The Standard, we take a slightly different approach to our people and look far and wide for individuals that bring a unique perspective with them to our team (not a 5-page CV). We do not ask you to conform, read from a script or follow the rules (ok sometimes there are rules) but not when it comes down to you being able to express yourself or celebrate your individuality.
We are defined by our richness of personality, diversity of background and lifestyle and are now looking our pre-opening team who will embody our ‘Anything but Standard’ ethos as we bring The Standard to Brussels!
Find out more about the ZIN development here:
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